The show celebrated the best popular music for a second pandemic year with a mix of live and pre-taped performances. The band was also named favorite pop duo or group and got the favorite pop song award for “Butter.” Seriously, we would never take this for granted.” “Seven boys from Korea, united by love for music, met the love and support from all the armies all over the world,” said BTS' RM after the group won their artist of the year for the first time. “It’s many different artists creating many different sounds … Here are these artists that have country, hip-hop, Latin, R&B influences, so it’s just the evolution of the genre.”Īs a further show of commitment to country music, in August Amazon Prime Video announced it would host the 57th Academy of Country Music Awards in 2022, marking the first time a major music awards show will be streamed exclusively.NEW YORK – South Korean superstars BTS were crowned artist of the year at the American Music Awards on Sunday, brushing aside challenges from Taylor Swift, Drake and The Weeknd as they took home a total of three awards and teamed up with Coldplay for a raucous “My Universe” and closed the show with “Butter.” Country music isn’t a monolith,” Cohen says. “It’s just reflective of the genre and where the genre is going. There will also be new Amazon Originals from Pearce and Ashley McBryde and from Ryan Hurd.įor Cohen, the aim is to provide the broadening spectrum of sounds in country music. 5’s Breakthrough Country Live will feature burgeoning artists Reyna Roberts, Sophia Scott and Ryan Garrett. 12 performance and Q&A from Reba McEntire for /live, promoting McEntire’s box set Revived Remixed Revisited, out Oct.
Other initiatives rolling out this month include an Oct. Is There Finally a Market for Latin Country Music? this year.Ĭountry artists have also found eager listeners through Amazon Music’s Originals program, which features artists recording a song exclusively for the digital service provider.Īmong the 10 most streamed country Originals on Amazon Music are Mickey Guyton’s cover of Beyoncé’s 2008 hit “If I Were a Boy,” Pearce’s version of Chicks’ “Cowboy Take Me Away,” Maddie & Tae’s take on Diamond Rio’s “Meet in the Middle” and Brett Young’s rendition Leonard Cohen’s “Hallelujah.” I was playing shows, difference between before and after with people coming up to me and telling me they had heard my music on Amazon in the meet-and-greet lines or when I would hang out after the show.”Īlongside Moon and Barrett, Carly Pearce and Tenille Arts are among the 20 most-streamed artists on Country Heat in the U.S. “I remember specifically when that happened. “With programs like Launchpad, take the song and get it out there to all the great country fans all across the country, all in one moment,” Moon tells Billboard. “‘Good Time’ really reacted and kept reacting, so if my job is to play the hits, this song was raising its hand as a hit,” Cohen says. Niko Moon Brings a Collaborative Spirit to His Debut Album 'Good Time'
“We put out a short film helping to tell her journey and we’re part of that rise.” “With Gabby, we first saw ‘I Hope’ really go up charts before she was even signed with Warner ,” Cohen says. Both artists have received support from Amazon Music from their earliest stages. Niko Moon and Gabby Barrett are among the newcomers who have seen their streams skyrocket over the past year, with Moon’s “Good Time” and Barrett’s “The Good Ones” being the two most streamed songs by any country artists on Amazon Music’s country chart (and across Amazon Music in the United States) in 2021.
While established artists including Kane Brown, Luke Combs, Garth Brooks (who has an exclusive streaming deal with Amazon Music) and Miranda Lambert continue to reign as some of the most streamed country artists across Amazon Music, much of the growth in streams for the Country Heat brand has been fueled by new artists. Amazon Music LAT!N Celebrates First Year With Listener Growth, Cultural Initiatives